Tips for an Effective Email Campaign

Have you tried an HTML email marketing campaign? Fun, engaging and informative; HTML emails can be a great way to increase sales.

Here are Higher Ground London’s top html email tips:
- provide numerous communication points to drive customers to your products or services – use carefully selected text and images to effectively target your customer base
- position the most important text at the top of the email to increase message exposure via preview boxes
- use Higher Ground’s experience to build HTML emails which are compatible with the latest and most popular email software and webmail applications including BlackBerry’s and iPhones
- ensure files are not blocked by spam filters – use our online application so you can run campaigns internally, using your client database
- use as a supportive marketing tool or even as a campaign of its own
- ensure that you monitor and track the success of the emails (how many people click on which links within the email etc), so you can constantly evolve and improve their effectiveness.

Like what you hear? See what we can do.

Contact Higher Ground Creative now for a bespoke design tailored to your needs and help get that Xmas marketing campaign you’ve always dreamt of!

…and don’t forget, we are a London based web design company that offer many marketing services, so would be glad to help your business grow, from designing logos to brochures (and much, much more!).

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Higher Ground Win Deutsche Bank Pitch

Higher Ground Creative London are to collaborate with DB to assist with the design of the GPS application and the branding of their Autobahn project.  The Autobahn branding shall see the consistent integration of various sub-brands to subsequently result in the production of numerous web designs and supportive marketing collateral.

Higher Ground are looking forward to working with Deutsche Bank on this project and helping to develop the consistency of the company’s online branding.

Higher Ground Win Pitch For General Electric Project

We have recently successfully pitched to work with General Electric (GE Capital) to design their new intranet site. We are really looking forward to working with another established multinational firm and building a strong relationship for the future. The team are relishing the opportunity to apply our expertise to this project and hope to upload some designs soon.

A Blog on Blogs

We’ve been checking out some of the latest, and greatest, blogs of the moment, keeping our fingers on the pulse of all the latest trends in the design world:

http://typeneu.com/ – Everything you ever wanted to see in contemporary typography.

http://www.septemberindustry.co.uk/ The blog itself is a great design, showcasing the best snippets of top International graphics from around the world.

http://fleuron.com/ Great design and great commentary on design.

http://www.frederiksamuel.com/blog/ Comprehensive showcase and analysis of the latest and greatest advertising campaigns.

http://www.typegoodness.com/ More typography for all you type nerds out there!

http://www.lodownmagazine.com/index.php?page=25

http://ffffound.com/

http://www.qbn.com/topics

http://www.krop.com/blog/

http://deviationmusic.net/blog/ – Recommended music blog

We have also recently finished designing the latest promotional banner for Getty Images, which is now live on their site as part of September’s monthly campaign.  Take a gander below:

New Recruits!

Over the past few months whilst some companies have been struggling through difficult financial periods, Higher Ground Creative have defied market trends by increasing company work flows.  To ensure our high quality stamp remains intact, we have recruited in both our design and account management departments.

Please join us in welcoming the following new faces to the team:

James Ward, Senior Account Manager:   James has been a design industry professional for 13 years, and has a strong background in design project management from both a client and a service based perspective working with clients such as Universal Pictures, Disney, Fox, Paramount and Warner Bros.

Tasmin Barnett, Account manager:  Tamsin arrives at Higher Ground from a leading London based digital agency bringing a wealth of account management experience.

Mark Donington, Designer: Mark has over 3 years of experience in the graphic design industry and has a passion for applying design across all medias.

David Mills, Account Executive: David brings commercial sales and marketing experience from one of the UK’s top TV broadcasters and holds a strong passion for marketing, the media industry and all things creative.

So what are you waiting for…drop us a line if you would like to talk to any of the new or existing friendly HGC team members.

0845 330 5550

info@highergroundcreative.co.uk

Over the past few months whilst some companies have been struggling through difficult financial periods, Higher Ground Creative have defied market trends by increasing company work flows.  To ensure our high quality stamp remains intact, we have recruited in both our design and account management departments.

Please join us in welcoming the following new faces to the team:

James Ward, Senior Account Manager:   James has been a design industry professional for 13 years, and has a strong background in design project management from both a client and a service based perspective working with clients such as Universal Pictures, Disney, Fox, Paramount and Warner Bros.

Tasmin Barnett, Account manager:  Tamsin arrives at Higher Ground from a leading London based digital agency bringing a wealth of account management experience.

Mark Donington, Designer: Mark has over 3 years of experience in the graphic design industry and has a passion for applying design across all medias.

David Mills, Account Executive: David brings commercial sales and marketing experience from one of the UK’s top TV broadcasters and holds a strong passion for marketing, the media industry and all things creative.

So what are you waiting for…drop us a line if you would like to talk to any of the new or existing friendly HGC team members.

0845 330 5550

info@highergroundcreative.co.uk

Mug shots!

It was an early summer’s morning when the Higher Ground team took to the cobbled streets of Covent Garden for a team photo shoot.  Soon to be aired on the fast approaching new HGC website, be prepared to see us showing our array of skills by conducting some stylish jumps and poses for the lens.

Check out the snaps below and let us know what you think!

Over and Out

Over the last couple of weeks, we’ve been working with Excell Group on the design and development of a new website for one of their divisions, Excell Mobile and just in time for this week’s blog update, the website has gone live!

Excell Group are a leading provider of Voice & Data services, while Excell Mobile deals specifically with mobile solutions. This includes a range of handsets and accessories but also a set of software such as Mobile Manager (used by businesses to monitor employees’ mobile phone use and spend).

We’ve worked with Excell a few times in the past (have a look through our portfolio for examples), but this time they came to us with an aim to increase their web presence – which was of course an offer we couldn’t refuse. A few weeks on, the website looks great (if we do say so ourselves!) and all the relevant information on Excell Mobile and all their products is only a few clicks away.

Plus, we’re not the only ones that are happy with the site – this is what Excell had to say about the project:

‘Just wanted to say thank you for your professionalism and commitment to the project. I’m delighted with the final outcome. Please pass on my thanks to your team.’

So don’t just sit there, have a click around and tell us what you think!

Higher Ground Creative – helping to save the world

This week, we thought we would write about a project we’ve just finished for Vestas – a company involved in ‘making wind power a source of energy on par with oil and gas’. As an industry leader, Vestas dedicate quite some time to training their staff.

Although this is an internal-facing project, there’s no reason that it can’t still look good so we were happy to lend a helping hand. Next thing we know, we were working on the branding as well as planning, designing and developing an intranet website to accompany the ‘Business Xpress’ e-learning program for the Research and Development department.

We’re happy with the outcome here at HQ, but don’t just take our word for it – read what our client had to say:

‘The team were excellent in accommodating all requirements and creating a great look and feel. We have only had positive feedback and everyone loves it which helps a lot with the communications of BX. ‘

Have a look at our designs below and let us know what you think!

Morning Press

Over the last year or so, we’ve often written about projects we got to work on for The Buffalo Club and well, it’s that time again!

Last week, we got our hands on a quick turnaround job producing a full-page advertisement to go into CityAm newspaper. The ad was produced to spread the word about the Club’s first event, which takes place on Saturday, 20th June and holds a £10,000 stake.

So, if you have a spare £11,000 for a seat at one of the table alongside all kinds of celebrities – why not register for the next event on their website?

In the meantime though – have a look at our ad and let us know what you think!

plus…. Become a Higher Ground Creative Groupie!

In addition to our Twitter account, which we wrote about a few weeks ago, we now have our own group on Facebook and YouTube too. Have a look, join our group and send through your comments!

Watch this space for a link to our Vimeo group too….

‘Genesis’ by HGC

You may remember reading about an event that we got involved in a couple of weeks ago alongside ditto and other like-minded creative folk. But in case you don’t, it was part of the Shortcircuit event in the Roundhouse, Camden Town.

Anyway, this week we thought we would let you know how it all went. The night brought together all the individual pieces well and it was great to see the final product, considering the hard work that went into each segment!

From our point of view, it was great to see the ‘fruit of our labour’ (so to speak) on the big screen – have a look at the pictures below. Plus, the reactions that the audience had to our animation were all positive (if we say so ourselves!).

Have a look at more pictures from the night on Flickr and check out the ditto website for information on similar upcoming events – you may even see us there!